After Cloudtail, Amazon will withdraw Appario Retail – The New Indian Express

Express press service

NEW DELHI: After the release of Cloudtail, once the biggest seller in its Indian market, e-commerce giant Amazon has decided to shut down Appario Retail and delist it as a seller within the next 12 months.
Appario is operated under Frontizo Business Services – a joint venture between Amazon and Patni Group and is currently one of the platform’s leading sellers.

“Amazon and India’s Patni Group, owned by Zodiac Wealth Management LLP, have agreed to renew their joint venture, Frontizo Business Services Private Limited. The partners have decided that Appario Retail Private Limited, a wholly owned subsidiary of Frontizo, will cease to be a seller on amazon.in and amazon.in/business for the next 12 months. The partners will continue to explore new business opportunities, including helping businesses across India to strengthen their online presence,” according to a joint media statement released by Patni Group and Amazon on Monday.

The development comes amid a tightening grip by the Indian government and local regularity bodies to weed out predatory pricing from big players and support smaller sellers on e-commerce platforms. At the center of this issue is the conflict of interest as Amazon and Flipkart, in addition to licensing product listings, also have stakes in certain sellers who register on their platforms.

An official source with knowledge of Appario’s delisting said the decision was made to avoid any conflict of interest and was made voluntarily. Last year, India’s Supreme Court ruled that Walmart-owned Amazon and Flipkart faced antitrust investigations ordered against them in the country.

The Competition Commission of India (CCI) earlier this year conducted raids on the premises of flagship sellers Amazon and Flipkart in Delhi, Bengaluru and Mumbai to investigate complaints of predatory pricing and deep discounts. Companies raided include Cloudtail, a joint venture between Amazon and NR Narayana Murthy’s Catamaran, and Appario Retail.

NEW DELHI: After the release of Cloudtail, once the biggest seller in its Indian market, e-commerce giant Amazon has decided to shut down Appario Retail and delist it as a seller within the next 12 months. Appario is operated under Frontizo Business Services – a joint venture between Amazon and Patni Group and is currently one of the platform’s leading sellers. “Amazon and India’s Patni Group, owned by Zodiac Wealth Management LLP, have agreed to renew their joint venture, Frontizo Business Services Private Limited. The partners have decided that Appario Retail Private Limited, a wholly owned subsidiary of Frontizo, will cease to be a seller on amazon.in and amazon.in/business for the next 12 months. The partners will continue to explore new business opportunities, including helping businesses across India to strengthen their online presence,” according to a joint media statement released by Patni Group and Amazon on Monday. The development comes amid a tightening grip by the Indian government and local regularity bodies to weed out predatory pricing from big players and support smaller sellers on e-commerce platforms. At the center of this issue is the conflict of interest as Amazon and Flipkart, in addition to licensing product listings, also have stakes in certain sellers who register on their platforms. An official source with knowledge of Appario’s delisting said the decision was made to avoid any conflict of interest and was made voluntarily. Last year, India’s Supreme Court ruled that Walmart-owned Amazon and Flipkart faced antitrust investigations ordered against them in the country. The Competition Commission of India (CCI) earlier this year conducted raids on the premises of flagship sellers Amazon and Flipkart in Delhi, Bengaluru and Mumbai to investigate complaints of predatory pricing and deep discounts. Companies raided include Cloudtail, a joint venture between Amazon and NR Narayana Murthy’s Catamaran, and Appario Retail.

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