AMPLY Power renames itself bp pulse and aims for global expansion

  • AMPLY Power, the provider of charging and energy management solutions for electric vehicle (EV) fleets acquired by bp in 2021, will now operate as bp pulse.
  • Under bp’s global electrification brand, AMPLY’s innovative products and services will expand to new regions of the world.
  • Rebranding introduces bp pulse to the US and the wider Americas, following a successful US launch UK in 2020.
  • AMPLY’s management team, including the founder and CEO, Vic Shaocontinues to lead bp pulse fleet projects in the United States

HOUSTON, September 7, 2022 /PRNewswire/ — AMPLY Power is now part of bp’s global electrification brand, bp pulse.

bp acquired the EV fleet charging and energy management provider in December 2021. AMPLY Power has seen continued growth as it helps fleets accelerate the transition to electric vehicles. This success lays the foundation for bp pulse’s expansion into the fleet electrification business in America and beyond.

The decision to deploy the bp pulse brand follows the successful launch of the brand in the UK in 2020. In Germany, bp’s charging solutions business operates under the name Aral pulse. Worldwide, bp pulse operates around 16,000 charging stations with the ambition of installing 100,000 by 2030.

AMPLY was built on the idea of ​​making electric vehicle adoption easier for fleets that operate trucks, transit and school buses, vans and light-duty vehicles through proprietary load management software and to its load-as-a-service model. Founder and CEO of AMPLY, Vic Shao will become president of bp pulse’s fleet division in the americas.

David Lawlerchairman and president of bp America, said: “We are committed to growing our next-generation mobility business in the United States and this is an important step. The introduction of the bp pulse brand will bring continued investment across America to help bp and the country move forward on electrification.

Richard Bartlettsenior vice president of bp pulse said: “AMPLY is one of the most significant acquisitions we have made as we expand our electric vehicle charging solutions, products and services globally. We are already integrating Vic and the team into the global team of bp pulses and they will bring a lot thanks to their incredible expertise in fleet management, software and charging.

“bp pulse is one of bp’s priority growth areas that will ensure and symbolize bp’s transition to an integrated energy society as we continue our journey to net zero by 2050.”

The bp pulse team, which now includes AMPLY’s expertise, aims to bring AMPLY’s Omega load management software and billing-as-a-service (CaaS) model to new geographies. By using Omega and CaaS, fleets can optimize EV charging costs and vehicle utilization, improving overall fleet resiliency and reliability. In addition, the team seeks to bring bp pulse’s expertise in public charging of Europe at North America.

Vic Shaofounder of AMPLY Power and president of the fleet division of bp pulse, said: “As founder of AMPLY Power, I am extremely proud of my team’s journey from the seed of an idea to becoming a key enabler in bp’s overall global electrification goals and seeing our brand change in pulse bp.”

“There is a fantastic mission here to accelerate the decarbonization of mobility at scale as quickly as possible. Managing a fleet’s charging operations is critical to the success of any electric fleet. Joining the bp pulse brand will free up all our potential to support and accelerate electrification in the United States and beyond.”

In addition to its ambition to install 100,000 charging stations by 2030, bp pulse has announced its ambition to install charging infrastructure across Europe as good as Australia and New Zealand. A £1 billion commitment to the UK and a €1 billion joint venture with Iberdrola in Spain and Portugal were announced earlier this year. The company is in a joint venture with the carpooling company Didi in China and is part of a joint venture, Jio-bp, in India.

About bp
bp’s ambition is to become a net zero company by 2050 or earlier, and to help the world achieve net zero. bp has a larger economic footprint in United States than anywhere else in the world, investing more than $130 billion in the economy and supporting approximately 245,000 jobs. For more information about bp in the United States, visit

bp pulse is bp’s electric vehicle charging business, deploying fast and reliable charging stations for consumers and commercial fleets around the world. Entering the Americas, bp pulse is focused on providing EV charging and energy management to fleets that operate heavy, medium and light vehicles. Key offerings for these fleets include smart charging management software, Omega, and a charging-as-a-service solution, enabling bp pulse to manage the charging of a fleet of electric vehicles from start to finish, while optimizing energy costs and vehicle utilization. Globally, pulse bp is one of from the United Kingdom leader in public fast and ultra-fast charging networks for EVs. It also operates the largest number of ultra-fast charging sites in Germanywith a growing footprint of charging stations in China and the Netherlands. The company aims to increase its network of public electric vehicle charging points by 2030 to more than 100,000 worldwide.

More information
bp press office, United States
[email protected]

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SOURCE bp America

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