DMALINK ® Secures FinTech Unicorn, Smart Co-Founder and CEO Andrew Evans as Non-Executive Advisor

LONDON, July 21, 2022 /PRNewswire/ — DMALINK, the Institutional ECN Focused on Emerging Markets FX Adds Andrew Evans to its senior advisory board to strengthen representation from asset allocators, buyside funds and play a pivotal role in scaling the larger group post-merger.

The appointment comes as DMALINK seeks to further strengthen its commitment to creating more open, transparent and accessible electronic trading ecosystems for currencies, gold and digital assets.

Manu ChoudharyChairman and CEO of DMALINK, says, “Andrew represents a major strategic addition to DMALINK and our senior advisory board. assets and as CEO and founder of one of London Fastest growing FinTech unicorns, huge amount of strategic vision. We are thrilled that Andrew has decided to join DMALINK in our journey to create the world’s most disruptive electronic trading platform.”

Andrew co-founded Smart (formerly “Smart Pension”) to give real people easier ways to save and access their savings throughout their lives. In recent years, many world-renowned institutions and governments have partnered with Smart to help it become one of the London Fastest growing FinTech unicorns with over £4 billion in assets under management.

Andrew was previously an international managing director, with roles at Lloyds, Barclays and Credit Agricole. He also works with leading innovation foundations – providing funding and offering advice to promising UK fintech companies and social entrepreneurs, including those working with open banking.

Andrew Evans added: “As an asset allocator, Smart strives to maximize returns for investors. anomalies are invaluable tools to help buyside fund managers make more informed trading decisions.While being able to compare execution across FX, Gold and Crypto, it provides reassurance to asset allocators about that returns are not unnecessarily eroded by high friction costs.”

Michael Siwekconcluded the DMALINK founder: “The boards of directors of DMALINK Ltd and DeFinity Markets Ltd have recently agreed to combine the businesses to create the world’s first multi-asset institutional electronic trading venue. Pending regulatory clearance, Andrew’s role will primarily focus on DMALINK, however, he will help scale DeFinity Markets and the wider group and play a key role in our Series A fundraising.”

For media inquiries, please contact:
Media Room, DMALINK
Tel: +44 (0) 20 7117 2517
E-mail: [email protected]


DMALINK is an independent electronic trading, analysis and market data venue for institutional FX traders worldwide. All liquidity pools are proactively built in major emerging markets. Its platform participants benefit from advanced order analytics data, granular reporting and benchmarked execution services, ensuring price transparency for all platform participants.

About DeFinity Markets

DeFinity operates an electronic institutional digital asset trading platform for cryptocurrencies and central bank digital currencies (CBDCs). In addition to supporting decentralized financial services for currency clearing, DeFinity is an interoperability-focused Layer 2 protocol, using existing blockchain frameworks such as WeOwn, Ethereum, Polkadot, Binance Smart Chain, and Cardano.

About Smart (formerly known as “Smart Pension”)

Smart is a global provider of savings and investment technology platforms. Its mission is to transform retirement, savings and financial well-being around the world. Smart partners with governments and financial institutions (including insurers, asset managers, banks, financial advisors) to provide retirement savings and income solutions that are digital, tailored and cost effective. In addition to the UK, Smart operates in the UNITED STATES, Europe, Australia and the Middle East with over a million savers entrusting over £4 billion in assets to the platform. Smart supports its customers with a 750 strong global team. Legal & General, Fidelity International Strategic Ventures, JP Morgan, the Link Group, Barclays, Natixis Investment Managers, DWS Group and Chrysalis Investments are all investors in Smart.


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