The 50 future companies launch a financial services company together

06:00 16 May 2022

Two Future 50 companies have teamed up to launch a new venture offering financial and professional services.

Ax Financial was formed by the directors of Norwich Accountancy Services, a member of this year’s Future 50, and Yellow Brick Mortgages, part of the 2019 cohort. The two Norwich-based companies will continue to offer accounting services and mortgages under their current names, with additional services offered through sister company Ax Financial – including wealth management, insurance and trade finance.

Ax Financial’s board of directors is comprised of Jon Hook and Richard Pearce of Norwich Accountancy Services, and Greg Marcham and Stephen Perkins of Yellow Brick Mortgages. Saul Humphrey, group chairman of Building Growth at New Anglia LEP, has also joined the company as a non-executive director.

“We had a clientele of thousands who were already with Norwich Accountancy Services, and we are now East Anglia’s largest mortgage brokerage,” said Greg Marcham. “By merging the two under Ax Financial, we can help companies meet most of the challenges they will face – and continue to grow Yellow Brick Mortgages at the same time.”

“We are becoming life consultants rather than accountants,” added Richard Pearce. “There will be nothing within Ax Financial that we cannot support clients with.”

Greg Marcham and Stephen Perkins of Yellow Brick Mortgages
– Credit: Yellow Brick Mortgages

While Norwich Accountancy Services and Yellow Brick Mortgages serve a local market, Ax Financial will seek to attract clients across the UK – and even overseas. “Axis, by its very nature, is scalable by region and nation,” Richard said. “The Ax mark and name are transferable in Australia or America.”

Greg said the focus will be on quality of service rather than quantity of customers. “Offering the best advice is what financial services are all about,” he commented. “The fact that we don’t have goals like Ax Financial means it doesn’t matter if someone does one mortgage or 100 mortgages – as long as they deliver a great customer experience.”

Ax Financial will also have the same charitable philosophy as Norwich Accountancy Services and Yellow Brick Mortgages. Within the next six months, she plans to create the Ax Foundation – which will help “develop the next generation of financial advisers and brokers”, as well as all young people aspiring to start their own business.

“Something like the Ax Foundation gives an opportunity to people who may not have funding but have great ideas,” Greg said.

“Yellow Brick Mortgages has always donated to charity, and the Ax Foundation is the next step,” he added. “As Ax Financial grows, there will be more money in this pot to help more people within the local community.”

The company has already hosted a five-a-side football competition at the Norwich City Community Sports Foundation – with a number of other charity events scheduled over the coming months. “For us, it’s really about paying it forward, not giving money back,” Richard said.

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